Ever since the first launch of Visit Indonesian Year program in 1992 (VIY 1992), The Indonesian Culture and Tourism Department continuously sustain similar program every year to attract foreign tourists and encourage to come to many different beautiful regions of Indonesia. Many tourist destinations conduct series of events to expose their tourist attractions every year with improving preparations from time to time.
The Launch of Visit Lombok – Sumbawa 2012
West Nusa Tenggara Province as one of Indonesian provinces that has various tourist potentials and indigenous natural resources is prepared and focused as the core program in 2012. Officially the plan of this program is launched on Saturday, 5 July 2009 in a ceremonial event held at Senggigi, Lombok. This event is attended by the President of Republic of Indonesia, His Honorable, Dr. Susilo Bambang Yudhoyono.
The launch of Visit Lombok-Sumbawa Year 2012 program has also become an event for West Nusa Tenggara province to initiate and perform their preparation in welcoming the special year that is especially programmed for them.
The Minister of Indonesian Culture and Tourism Department, His Excellency Ir. Jero Wacik, SE said, “The branding of Indonesian Tourism is: Kenali Negerimu, Cintai Negerimu (Know Your Country, Love Your Country). It means and also describes the Indonesian natural richness in the frame of tourism industry that covers natural tourism, heritage tourism, cultural tourism, shopping tourism, culinary tourism, and marine tourism. Lombok and Sumbawa island have some potentials i.e. natural tourism resources, pearl breed, and traditional woven. These made very much worthwhile for Lombok and Sumbawa island to be promoted.
In this event, some promotional activities were also launched such as Website and VT. Apart from that, a special session to show the pearl and traditional woven were also displayed as two primary commodities of West Nusa Tenggara Province.